Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers (Businessdictionary.com, n.d.). These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colours and in some cases, even the physical appearance of customer facing employees (Businessdictionary.com, n.d.). Corporate Identity is either weak or strong; to understand this concept, it is beneficial to consider exactly what constitutes a strong corporate identity.

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A corporate identity for a Law Firm.